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Branding Programme

2 articles

Two bundles of envelopes tied with string on a table between two people, one bundle much taller than the other Money back on marketing and UA
· 6 min read

What the Branding Programme pays that the standard one does not

Cap by cap against the Standard Programme: advertising doubles to 100 million TL a year, store commissions to 40 million, twice as many products, and five items lose their caps entirely.

Money back on marketing and UA
Two people at a sunlit table turning the pages of a thick tabbed document, Istanbul rooftops through the window behind Start here
· 6 min read

E-TURQUALITY: what it takes to get into the Branding Programme

Above the programme most companies use sits a second tier with a ceiling of 500 million TL a year. The revenue test, the trademark conditions, what the application costs and the one trade-off to weigh first.

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