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E-TURQUALITY

4 articles

Two bundles of envelopes tied with string on a table between two people, one bundle much taller than the other Money back on marketing and UA
· 6 min read

What the Branding Programme pays that the standard one does not

Cap by cap against the Standard Programme: advertising doubles to 100 million TL a year, store commissions to 40 million, twice as many products, and five items lose their caps entirely.

Money back on marketing and UA
Two people at a sunlit table turning the pages of a thick tabbed document, Istanbul rooftops through the window behind Start here
· 6 min read

E-TURQUALITY: what it takes to get into the Branding Programme

Above the programme most companies use sits a second tier with a ceiling of 500 million TL a year. The revenue test, the trademark conditions, what the application costs and the one trade-off to weigh first.

Start here
The stone facade of a nineteenth century public building with tall arched windows, people crossing the plaza in front Legislation and updates
· 5 min read

Will Türkiye's export incentive programme last?

A fair question before you set up a company on the strength of it. What the record shows, what protects claims you have already made, and what actually happens when the rules are rewritten.

Legislation and updates
Two stacks of paperwork on a desk, one old and worn and one crisp and new, with a man working at a laptop behind Legislation and updates
· 4 min read

Decision 10962 vs 5447: what changed for IT companies in 2026

Turkey replaced its IT export incentive decree in February 2026. Here is what moved for software companies and game studios: caps, rates, target countries, the branding tracks and the transition rules.

Legislation and updates