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SaaS
2 articles
For your kind of company
B2B software in Türkiye: incentives built for enterprise sales
A B2B company claims a different set of items from a game studio: sales staff, certifications, analyst subscriptions, events and agent commissions. What each pays, with a worked example for a $4M ARR company.
For your kind of company
Türkiye's games industry
Insider: the Turkish software company that is not a game studio
A Turkish company selling enterprise marketing software raised at a $1.22 billion valuation and became the first woman-founded unicorn in the region. The B2B playbook here looks nothing like the games one.
Türkiye's games industry