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Trade fairs
2 articles
For your kind of company
B2B software in Türkiye: incentives built for enterprise sales
A B2B company claims a different set of items from a game studio: sales staff, certifications, analyst subscriptions, events and agent commissions. What each pays, with a worked example for a $4M ARR company.
For your kind of company
Money back on marketing and UA
GDC, Gamescom and the stand nobody realises is funded
Half the cost of an overseas event comes back, and 70% when it is in a target country. The stand, the carpet, the freight and two flights are all in scope.
Money back on marketing and UA