Topics
User acquisition
2 articles
Türkiye's games industry
Dream Games: five people, one game, five billion dollars
Founded in 2019 by five ex-Peak employees. One puzzle game, launched in 2021, that went from nothing to a $5 billion company. The clearest example of what user acquisition spending can do.
Türkiye's games industry
Money back on marketing and UA
Target countries: how game studios get 70% instead of 50% on user acquisition
Decision 10962 pays a higher rate on promotion, offices and events aimed at the Ministry's target countries. The list covers the US, UK, Germany, Japan, Korea and more. Here is how to structure UA spend so it qualifies.
Money back on marketing and UA