Money back on marketing and UA
How advertising, store commissions, hosting and promotion turn into cash reimbursements, and how to structure spend so it qualifies.
Money back on marketing and UA
What the Branding Programme pays that the standard one does not
Cap by cap against the Standard Programme: advertising doubles to 100 million TL a year, store commissions to 40 million, twice as many products, and five items lose their caps entirely.
Money back on marketing and UA
How much does Türkiye actually pay back? Three studios, three answers
What the export incentive returns for an indie team, a growing studio and a portfolio company, with the caps applied and the arithmetic shown.
Money back on marketing and UA
Hosting and cloud bills: AWS, Google Cloud and Azure under Article 16
Server and cloud costs for serving your product abroad are reimbursed at 50%, capped at 5 million TL a year. The one rule that halves the claim, and what evidence the invoices need.
Money back on marketing and UA
App store commissions: claiming back part of Apple and Google's 30%
Platform commissions on overseas sales are reimbursed at 50% under Article 22, up to 10 products a year. What the caps allow, how a deduction from your payout is evidenced, and why this claim needs no setup.
Money back on marketing and UA
GDC, Gamescom and the stand nobody realises is funded
Half the cost of an overseas event comes back, and 70% when it is in a target country. The stand, the carpet, the freight and two flights are all in scope.
Money back on marketing and UA
Influencer deals, sponsorships and creator marketing: what you can claim
Paying a YouTuber to cover your game is claimable. Boosting the post is claimable. SEO is not, and sponsorship is capped at a share of the rest. The lines the rules actually draw.
Money back on marketing and UA
When a publisher sells your game: claiming the commission
Agent and distributor commissions on overseas sales come back at 50%, up to 6 million TL a year. The catch is that the agent has to be on a Ministry list, and getting them added is a job you start early.
Money back on marketing and UA
Sensor Tower, market reports and the data you already pay for
Half of what you spend on market intelligence comes back, up to 2.5 million TL a year. Databases have to be on an approved list, and reports need approval before you pay, not after.
Money back on marketing and UA
Target countries: how game studios get 70% instead of 50% on user acquisition
Decision 10962 pays a higher rate on promotion, offices and events aimed at the Ministry's target countries. The list covers the US, UK, Germany, Japan, Korea and more. Here is how to structure UA spend so it qualifies.