Standard ProgrammeArt. 11up to 70%
Brand advertising & promotion
Overseas marketing at brand level. For individual software, app or game titles use Digital product promotion below
Key facts
| Programme | Standard Programme |
|---|---|
| Decision article | Art. 11 of Decision No. 10962 |
| Circular article | Art. 21 of the implementing circular |
| Support rate | 50% |
| Target-country rate | Up to 70% in Ministry target countries |
| Annual cap | 25 000 000 ₺ ≈ $521,921 |
| Duration | Up to 5 years |
| When to file | Mostly after payment; only large one-off activities need pre-approval a month ahead. |
What is covered
- Overseas advertising, PR, sponsorship, content and promotional production from the Ministry's list of supported activities (EK-14)
- Promotion delegations abroad (travel and accommodation of up to two representatives)
What is not covered
- Advertising for an individual software title, app or game, which belongs under Digital product promotion instead
How claiming works
Mostly after payment; only large one-off activities need pre-approval a month ahead.
- Pay from the Turkish company's bank account or company card, and keep the invoice, contract and payment record together.
- We assemble the evidence pack and file the claim in DYS to the Services Exporters' Association (HÄ°B) as the examining body.
- If anything is missing, the reviewer gives three months to complete it (extendable by three more).
- Support is paid in Turkish lira into the company account, typically one to three months after filing.
Rules worth knowing
- Only oversized one-off activities above the EK-14 threshold and promotion delegations need pre-approval, filed at least a month before the activity
- Sponsorship spend is supported up to 30% of the annual cap
- Promotional material produced in Turkish as well as foreign languages is supported on 50% of the production cost
- Social media ads must be sponsored or boosted posts to qualify
Documents you will need
- Media plan or campaign report
- Ad platform invoices and screenshots or performance reports
- Proof of payment
- Invoice issued to the Turkish company
- Proof of payment from the company account or company card (bank statement, SWIFT, or card statement)
- Contract, order confirmation or platform agreement
- Evidence that the activity is aimed at foreign markets
Frequently asked
How long do I have to file?
Six months from the payment date. Multiple payments for the same activity are filed together, each within its own six-month window.
Is VAT reimbursed too?
Yes. Support is calculated on the invoice amount including indirect taxes, and foreign-currency invoices are converted at the Central Bank rate on the payment date.
When does the 70% rate apply?
When the activity targets a country on the Ministry's Target Countries List (EK-53). For multi-country activities, every targeted country must be on the list.