Branding ProgrammeArt. 76up to 20 products/yrup to 70%
Digital product promotion
Overseas advertising per title up to 20 000 000 ₺ ≈ $417,537/yr
Key facts
| Programme | Branding Programme |
|---|---|
| Decision article | Art. 76 of Decision No. 10962 |
| Circular article | Art. 76 of the implementing circular |
| Support rate | 50% |
| Target-country rate | Up to 70% in Ministry target countries |
| Annual cap | Marka: 75 000 000 ₺ ≈ $1,565,762 · E-TURQUALITY®: 100 000 000 ₺ ≈ $2,087,683 |
| Per product | Marka: 20 000 000 ₺ ≈ $417,537 · E-TURQUALITY®: 25 000 000 ₺ ≈ $521,921 |
| Duration | Up to 5 years |
| When to file | After payment. No pre-approval: spend, pay from the company account, then file within six months. |
What is covered
- Overseas advertising for individual titles, with up to 20 products per year and higher per-product caps
How claiming works
After payment. No pre-approval: spend, pay from the company account, then file within six months.
- Pay from the Turkish company's bank account or company card, and keep the invoice, contract and payment record together.
- We assemble the evidence pack and file the claim in DYS to the Services Exporters' Association (HÄ°B) as the examining body.
- If anything is missing, the reviewer gives three months to complete it (extendable by three more).
- Support is paid in Turkish lira into the company account, typically one to three months after filing.
Rules worth knowing
- Per-product and total caps differ between the Marka and E-TURQUALITY® tracks
- Rate rises to 70% for campaigns targeting Ministry target countries
Documents you will need
- Invoice issued to the Turkish company
- Proof of payment from the company account or company card (bank statement, SWIFT, or card statement)
- Contract, order confirmation or platform agreement
- Evidence that the activity is aimed at foreign markets
Frequently asked
How long do I have to file?
Six months from the payment date. Multiple payments for the same activity are filed together, each within its own six-month window.
Is VAT reimbursed too?
Yes. Support is calculated on the invoice amount including indirect taxes, and foreign-currency invoices are converted at the Central Bank rate on the payment date.
When does the 70% rate apply?
When the activity targets a country on the Ministry's Target Countries List (EK-53). For multi-country activities, every targeted country must be on the list.