Sales, marketing & business development staff

Key facts

Programme	Branding Programme
Decision article	Art. 68 of Decision No. 10962
Circular article	Art. 68 of the implementing circular
Support rate	50%
Target-country rate	50% everywhere
Annual cap	30 000 000 ₺ ≈ $626,305
Duration	Up to 5 years
When to file	After payment. No pre-approval: spend, pay from the company account, then file within six months.

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What is covered

• Gross salary of up to 10 business development, sales and marketing staff in Türkiye and abroad combined

How claiming works

After payment. No pre-approval: spend, pay from the company account, then file within six months.

1. Pay from the Turkish company's bank account or company card, and keep the invoice, contract and payment record together.
2. We assemble the evidence pack and file the claim in DYS to the Services Exporters' Association (HİB) as the examining body.
3. If anything is missing, the reviewer gives three months to complete it (extendable by three more).
4. Support is paid in Turkish lira into the company account, typically one to three months after filing.

Rules worth knowing

• Staff must be hired after the brand joins the programme and work for the supported brand
• Partners and administrative staff are not eligible

Documents you will need

• Invoice issued to the Turkish company
• Proof of payment from the company account or company card (bank statement, SWIFT, or card statement)
• Contract, order confirmation or platform agreement
• Evidence that the activity is aimed at foreign markets

Frequently asked

How long do I have to file?

Six months from the payment date. Multiple payments for the same activity are filed together, each within its own six-month window.

Is VAT reimbursed too?

Yes. Support is calculated on the invoice amount including indirect taxes, and foreign-currency invoices are converted at the Central Bank rate on the payment date.