Branding ProgrammeArt. 67

Strategic & IT consultancy

Target-market strategy, corporate development, software licences, ERP/CRM roll-out and related consultancy

Key facts

ProgrammeBranding Programme
Decision articleArt. 67 of Decision No. 10962
Circular articleArt. 67 of the implementing circular
Support rate50%
Target-country rate50% everywhere
Annual cap40 000 000 ₺ ≈ $835,073
DurationUp to 5 years
When to filePre-approval first, then claim after the activity or payment.

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What is covered

  • Consultancy on target-market strategy and corporate development from the Ministry's list of topics (EK-38)
  • IT consultancy: software licences, databases and operating systems, and consultancy for implementing, customising and maintaining software

How claiming works

Pre-approval first, then claim after the activity or payment.

  1. Pay from the Turkish company's bank account or company card, and keep the invoice, contract and payment record together.
  2. We assemble the evidence pack and file the claim in DYS to the Services Exporters' Association (HİB) as the examining body.
  3. If anything is missing, the reviewer gives three months to complete it (extendable by three more).
  4. Support is paid in Turkish lira into the company account, typically one to three months after filing.

Rules worth knowing

  • Pre-approval before payment
  • Consultants must be demonstrably qualified; travel and accommodation of consultants are not covered

Documents you will need

  • Invoice issued to the Turkish company
  • Proof of payment from the company account or company card (bank statement, SWIFT, or card statement)
  • Contract, order confirmation or platform agreement
  • Evidence that the activity is aimed at foreign markets

Frequently asked

How long do I have to file?

Six months from the payment date. Multiple payments for the same activity are filed together, each within its own six-month window.

Is VAT reimbursed too?

Yes. Support is calculated on the invoice amount including indirect taxes, and foreign-currency invoices are converted at the Central Bank rate on the payment date.