Standard ProgrammeArt. 17up to 10 products/yrup to 70%
Digital product promotion: ads & marketing
Overseas advertising for individual software, apps or games · up to 15 000 000 ₺ ≈ $313,152 per product
Key facts
| Programme | Standard Programme |
|---|---|
| Decision article | Art. 17 of Decision No. 10962 |
| Circular article | Art. 26 of the implementing circular |
| Support rate | 50% |
| Target-country rate | Up to 70% in Ministry target countries |
| Annual cap | 50 000 000 ₺ ≈ $1,043,841 |
| Per product | 15 000 000 ₺ ≈ $313,152 |
| Duration | Up to 5 years |
| When to file | After payment. No pre-approval: spend, pay from the company account, then file within six months. |
What is covered
- Overseas advertising for individual software titles, apps and games: paid user acquisition, store ads, influencer and video campaigns and other activities on the Ministry's list (EK-14)
How claiming works
After payment. No pre-approval: spend, pay from the company account, then file within six months.
- Pay from the Turkish company's bank account or company card, and keep the invoice, contract and payment record together.
- We assemble the evidence pack and file the claim in DYS to the Services Exporters' Association (HÄ°B) as the examining body.
- If anything is missing, the reviewer gives three months to complete it (extendable by three more).
- Support is paid in Turkish lira into the company account, typically one to three months after filing.
Rules worth knowing
- Up to 10 products per year, with a separate cap per product
- Only one company can claim for a given product; if a product changes owner, the new owner cannot claim for it
- Promotional material produced in Turkish as well as foreign languages is supported on 50% of the production cost
- Rate rises to 70% when the campaign targets Ministry target countries
Documents you will need
- Ad-platform invoices and campaign reports showing the targeted countries
- Store listing or product page
- Proof of payment
- Invoice issued to the Turkish company
- Proof of payment from the company account or company card (bank statement, SWIFT, or card statement)
- Contract, order confirmation or platform agreement
- Evidence that the activity is aimed at foreign markets
Tips from our practice
- Split campaigns by product so each product's cap is fully used
- Keep the country targeting visible in reports to claim the 70% rate
Frequently asked
How long do I have to file?
Six months from the payment date. Multiple payments for the same activity are filed together, each within its own six-month window.
Is VAT reimbursed too?
Yes. Support is calculated on the invoice amount including indirect taxes, and foreign-currency invoices are converted at the Central Bank rate on the payment date.
When does the 70% rate apply?
When the activity targets a country on the Ministry's Target Countries List (EK-53). For multi-country activities, every targeted country must be on the list.