The Branding and E-TURQUALITY tracks, and who they are for
Above the standard programme sit two tracks for companies already exporting at scale. They lift most of the per-item caps and replace them with a single large programme ceiling. Entry depends on foreign revenue rather than on sector, and the fast-track route exists for companies growing quickly.
Türkiye refunds half of what a software company or game studio spends on advertising, app store commissions and hosting when it sells to customers abroad, and up to 70% when those customers are in one of twenty target markets. It is paid in cash, against invoices you have already settled. Try it with your own numbers.
01What does The Branding and E-TURQUALITY tracks pay?
| Entry on revenue | An average of $1.5 million a year in foreign revenue over three years, or $10 million over two years for fast-track entrysource |
|---|---|
| Marka programme ceiling | 250,000,000 lira a yearsource |
| E-TURQUALITY programme ceiling | 500,000,000 lira a yearsource |
| Per-item caps | Most of the per-item caps that apply on the standard programme are liftedsource |
| Support rate | 50%, and up to 70% for activity targeting a country on the ministry's listsource |
02Who qualifies for The Branding and E-TURQUALITY tracks?
- Companies already earning substantial revenue from customers outside Türkiye.
- Companies that can show that revenue over the required period, which is the part that takes preparation.
- Fast growers, through the two-year route at the higher threshold.
- The same sectors as the standard programme, including games, software and IT services.
03What catches people out with The Branding and E-TURQUALITY tracks?
- Entry is judged on documented foreign revenue, so the accounting has to support the claim before the application is worth making.
- The programme ceiling replaces the per-item caps rather than adding to them.
- Moving up a track changes what you should be claiming and when, so the filing pattern changes with it.
- The annual payout ceiling of one third of prior-year exports still applies from the second year in the programme.
04How does The Branding and E-TURQUALITY tracks fit with the export incentive?
These tracks are the same programme at a larger scale, so everything about filing, evidence and the six month window carries over from the standard track. A company usually starts on the standard programme and moves up once its foreign revenue supports the application.
| What you spend it on | Programme item | Paid back | Annual cap |
|---|---|---|---|
| Ads and player acquisition | Digital product promotion: ads & marketing (up to 10 products/yr) | 50% to 70% | 50 000 000 ₺ ≈ $1,043,841 |
| App store and platform commissions | App store & platform commissions (up to 10 products/yr) | 50% | 20 000 000 ₺ ≈ $417,537 |
| Hosting and servers | Hosting costs | 50% | 5 000 000 ₺ ≈ $104,384 |
Rates and caps here come from the same file as our calculator, so the two can never disagree. The caps are revalued upward every calendar year.
What Türkiye would pay back on your spending
Türkiye runs a government programme that refunds part of what a software company or game studio spends on reaching customers abroad. It covers advertising, app store and platform commissions, and hosting. The refund is paid in cash against invoices the company has already settled, so it does not depend on the company making a profit. The standard rate is 50%, and it rises to 70% when the customers being targeted are in one of the twenty countries on the Turkish Ministry of Trade's target list.
Put your own yearly figures in below. The rates and the annual caps come from the same file as our full calculator, and the total updates as you type.
05Questions we get asked
Which track should we aim for?
It follows from your foreign revenue rather than from choice. The standard programme has no threshold at all, so most companies begin there and move up when the numbers support it.
Do the per-item caps really disappear?
Most of them do, which is the point of moving up. The programme ceiling then becomes the binding limit instead.
Is there a downside to moving up?
More reporting, and the annual payout ceiling still applies from your second year. For a company spending at that scale the trade is usually worth it.
Who is telling you this
CyberScope Solutions is an Istanbul consultancy that manages Türkiye's IT export incentive claims for software companies and game studios. We set up the entity, file the claims in the ministry's system and deal with the reviewer when the questions come back. These programmes are what we work in every week.
- We do the filing. Claims run through DYS, the ministry's own system, and we handle the evidence pack, the deadlines and the follow-up questions.
- You find out early if it is not for you. The first call is thirty minutes and we will say plainly if your spend pattern does not suit the programme.
- These pages get rebuilt, not left. Rates and caps come from the same file as our calculator, so when one changes the page changes with it.
Turn that number into money
Send us the rough shape of your spend. You get back what it is worth, what setting it up involves, and how fast the first claim can go in. Companies already operating here treat this as routine, and the six month window means the clock is running on invoices you have already paid.
- A reply from a person within one working day
- No mailing list, no drip sequence
- Thirty minutes, and you keep the numbers either way
Got it.
We will read it properly and reply within a working day. If you would rather get it over with now, pick a time that suits you.
Book a 30 minute call06Where these numbers come from
- https://cyberscope.solutions/calculator.html checked 2026-08-20
- https://cyberscope.solutions/guides/ checked 2026-08-20