AdvertisingChecked 2026-08-20Türkiye incentive programme

Are Google Ads invoices claimable in Türkiye?

Yes, at the same promotion rate as any other advertising. Google is the one vendor in this set where the invoicing answer has two parts, because a Turkish account is served by Google Ireland while certain products are billed by Google's Turkish company instead.

By Marat SemenovCo-founder, CyberScope Solutions

50% to 70%Paid backdepending on the audience

Two entitiesWho invoices youIreland, and sometimes Türkiye

6 monthsTo file from paymentper payment

Company accountWhose name it must be innot a group entity abroad

Türkiye refunds half of what a software company or game studio spends on advertising, app store commissions and hosting when it sells to customers abroad, and up to 70% when those customers are in one of twenty target markets. It is paid in cash, against invoices you have already settled. Try it with your own numbers.

What you spend a year on ads and platform fees $

Paid back in Türkiye $350,000 a year, in cash, at the 50% to 70% rate

See the full breakdown

01Can you claim Google Ads spending in Türkiye?

Claimable at the promotion rate. Check which Google entity your invoices actually come from before assuming they all look alike.

Programme itemDigital product promotion: ads & marketing (up to 10 products/yr)
Paid back50% to 70%
Annual cap50 000 000 ₺ ≈ $1,043,841
Window to fileSix months from payment

02Who invoices you for Google Ads?

Contracting entity	Google Ireland Ltd serves accounts in Türkiye, while Google Reklamcılık ve Pazarlama Ltd. Şti is the counterparty for certain affected products source checked 2026-08-20

This split is worth checking in your own billing settings rather than assuming. Both entities produce a claimable invoice, but they look different in the accounts and a Turkish-issued invoice carries Turkish VAT while an Irish one does not, which changes how your accountant books it.

03What evidence does a Google Ads claim need?

This is our own evidence pack for this category rather than a published rule. It is what we file and what has been accepted.

The Google invoice for each billing period, addressed to the Turkish company
Bank or card statement lines matching each payment
Campaign or geographic reporting supporting the rate claimed
Confirmation of which Google entity issued each invoice, since a single account can produce both

04What gets a claim sent back?

Invoices addressed to a parent company while the payment came from the Turkish one, or the reverse.
A mix of Irish and Turkish invoices filed as though they were identical documents.
Manual payments made by a founder personally and reimbursed later, which breaks the payment trail.
Filing after the window has closed on the earliest payments in a batch.

What Türkiye would pay back on your spending

Türkiye runs a government programme that refunds part of what a software company or game studio spends on reaching customers abroad. It covers advertising, app store and platform commissions, and hosting. The refund is paid in cash against invoices the company has already settled, so it does not depend on the company making a profit. The standard rate is 50%, and it rises to 70% when the customers being targeted are in one of the twenty countries on the Turkish Ministry of Trade's target list.

Put your own yearly figures in below. The rates and the annual caps come from the same file as our full calculator, and the total updates as you type.

Ads and player acquisition $ App store and platform commissions $ Hosting and servers $ Most of my customers are in the United States, the United Kingdom, Germany, Japan or another of the twenty target-list countries, so the rate is 70% instead of 50%.

Back in cash, every year $0

Have us check this figure Open the full calculator, all 16 items

05Questions we get asked

Which Google entity will invoice us?

Accounts in Türkiye are served by Google Ireland, and certain products are billed by Google's Turkish company. Your billing settings show which applies to you.

Does a Turkish Google invoice change the claim?

It is still claimable. It carries Turkish VAT where the Irish one does not, which is an accounting difference rather than an eligibility one.

Can agency-managed spend be claimed?

Only if the invoice and the payment belong to the Turkish company. Spend billed to an agency and rebilled needs to be looked at case by case.

Why we can answer this precisely

CyberScope Solutions is an Istanbul consultancy that manages Türkiye's IT export incentive claims for software companies and game studios. We file these invoices every month, so the evidence pack on this page is what we actually submit and the rejection reasons are ones we have seen.

This is from filed claims. What we ask for and what gets sent back come from work we have done rather than from a published guide.
We do the filing. Claims run through DYS, the ministry's own system, and we handle the evidence pack, the deadlines and the follow-up questions.
You find out early if it is not for you. The first call is thirty minutes and we will say plainly if your spend pattern does not suit the programme.

Turn that number into money

Send us the rough shape of your spend. You get back what it is worth, what setting it up involves, and how fast the first claim can go in. Companies already operating here treat this as routine, and the six month window means the clock is running on invoices you have already paid.

A reply from a person within one working day
No mailing list, no drip sequence
Thirty minutes, and you keep the numbers either way

06Where these numbers come from

https://support.google.com/google-ads/answer/2375370?hl=en-GB checked 2026-08-20

About this page

This is general information about public funding and tax rules. It is not tax, legal or financial advice, and nothing here is an offer or a guarantee of any outcome. The figures come from the sources listed above and were correct on the dates shown beside them.

Rules change often and every company's position is different, so take advice from a qualified professional in the relevant country before acting on anything here. Support under any programme depends on eligibility and on approval by the authority that runs it. CyberScope Solutions accepts no liability for decisions taken on the basis of this page. The named author writes for the company in a professional capacity and carries no personal liability for its contents.

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