AdvertisingChecked 2026-08-20Türkiye incentive programme

Are Meta Ads invoices claimable in Türkiye?

Yes. Meta advertising is claimable under the digital product promotion item, at 50% of what you spend and up to 70% when the campaign targets a country on the ministry's list. What decides whether a claim goes through is whose name is on the account and which account paid.

By Marat SemenovCo-founder, CyberScope Solutions

50% to 70%Paid backdepending on the audience

IrelandWho invoices youMeta Platforms Ireland Limited

6 monthsTo file from paymentper payment, not per campaign

Company cardHow it must be paidnot a founder's personal card

Türkiye refunds half of what a software company or game studio spends on advertising, app store commissions and hosting when it sells to customers abroad, and up to 70% when those customers are in one of twenty target markets. It is paid in cash, against invoices you have already settled. Try it with your own numbers.

What you spend a year on ads and platform fees $

Paid back in Türkiye $350,000 a year, in cash, at the 50% to 70% rate

See the full breakdown

01Can you claim Meta Ads spending in Türkiye?

Claimable, at the promotion rate, provided the Turkish company holds the ad account and pays for it from its own account or card.

Programme itemDigital product promotion: ads & marketing (up to 10 products/yr)
Paid back50% to 70%
Annual cap50 000 000 ₺ ≈ $1,043,841
Window to fileSix months from payment

02Who invoices you for Meta Ads?

Contracting entity	Meta Platforms Ireland Limited, for advertisers outside the United States and Canada source checked 2026-08-20

An Irish invoice is normal here and causes no difficulty on its own. What matters is that it is addressed to the Turkish company rather than to a group entity elsewhere, because the claim is made by the company that was billed and paid.

03What evidence does a Meta Ads claim need?

This is our own evidence pack for this category rather than a published rule. It is what we file and what has been accepted.

The Meta invoice, addressed to the Turkish company
The card or bank statement line showing the payment from the company's own account
Campaign reporting showing the countries targeted, which is what supports the higher rate
Evidence that the product being advertised is sold to customers abroad

04What gets a claim sent back?

The ad account sits in a founder's name or in a parent company's name, so the invoice is not the claimant's.
Payment came from a personal card, which happens constantly in the first months of a new entity.
The higher rate is claimed without campaign reporting to show where the audience was.
Payments are filed one by one after the six month window has passed on the earliest of them.

What Türkiye would pay back on your spending

Türkiye runs a government programme that refunds part of what a software company or game studio spends on reaching customers abroad. It covers advertising, app store and platform commissions, and hosting. The refund is paid in cash against invoices the company has already settled, so it does not depend on the company making a profit. The standard rate is 50%, and it rises to 70% when the customers being targeted are in one of the twenty countries on the Turkish Ministry of Trade's target list.

Put your own yearly figures in below. The rates and the annual caps come from the same file as our full calculator, and the total updates as you type.

Ads and player acquisition $ App store and platform commissions $ Hosting and servers $ Most of my customers are in the United States, the United Kingdom, Germany, Japan or another of the twenty target-list countries, so the rate is 70% instead of 50%.

Back in cash, every year $0

Have us check this figure Open the full calculator, all 16 items

05Questions we get asked

Does it matter that Meta invoices from Ireland?

No. Plenty of supported spend is invoiced from outside Türkiye. The invoice has to name the Turkish company and the payment has to come from its account.

Can we claim spend from before the company existed?

No. The claim belongs to the company that was invoiced and paid, so spend that ran through another entity is not claimable by the Turkish one.

Is the 70% rate automatic?

No. It applies where the customers being targeted are in one of the twenty countries on Türkiye's target list, and you have to be able to show that from the campaign data.

Why we can answer this precisely

CyberScope Solutions is an Istanbul consultancy that manages Türkiye's IT export incentive claims for software companies and game studios. We file these invoices every month, so the evidence pack on this page is what we actually submit and the rejection reasons are ones we have seen.

This is from filed claims. What we ask for and what gets sent back come from work we have done rather than from a published guide.
We do the filing. Claims run through DYS, the ministry's own system, and we handle the evidence pack, the deadlines and the follow-up questions.
You find out early if it is not for you. The first call is thirty minutes and we will say plainly if your spend pattern does not suit the programme.

Turn that number into money

Send us the rough shape of your spend. You get back what it is worth, what setting it up involves, and how fast the first claim can go in. Companies already operating here treat this as routine, and the six month window means the clock is running on invoices you have already paid.

A reply from a person within one working day
No mailing list, no drip sequence
Thirty minutes, and you keep the numbers either way

06Where these numbers come from

https://www.facebook.com/legal/commercial_terms checked 2026-08-20

About this page

This is general information about public funding and tax rules. It is not tax, legal or financial advice, and nothing here is an offer or a guarantee of any outcome. The figures come from the sources listed above and were correct on the dates shown beside them.

Rules change often and every company's position is different, so take advice from a qualified professional in the relevant country before acting on anything here. Support under any programme depends on eligibility and on approval by the authority that runs it. CyberScope Solutions accepts no liability for decisions taken on the basis of this page. The named author writes for the company in a professional capacity and carries no personal liability for its contents.

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