Canada
Canada is on the Ministry of Trade's Target Countries List for the IT sector, which lifts the support rate on key promotion, presence and event items from 50% to 70%.
Why Canada matters for the programme
A large English-language market frequently bundled with US campaigns. Note the multi-country rule: a North America campaign gets the boosted rate only if every targeted country is on the list, and both the US and Canada are.
Multi-country campaigns get the boosted rate only if every targeted country is on the list.
Support items that reach 70% for Canada
Everything else stays at 50%. See all support items.
Open the calculator (70% on) →
Frequently asked
Which activities get 70% for Canada?
Overseas office rent, brand advertising and promotion, digital product promotion (per-title advertising), overseas trade fair participation, and under the Branding Programme also value-added IT projects and event participation. Everything else stays at 50%.
What if my campaign covers several countries?
The boosted rate applies only if every targeted country is on the Ministry's Target Countries List. Keep country targeting visible in your ad reports so the split is easy to evidence.
Does the country list change?
The Ministry publishes the list as annex EK-53 to the implementing circular and can update it. This page follows the current published list.