Saudi Arabia
Saudi Arabia is on the Ministry of Trade's Target Countries List for the IT sector, which lifts the support rate on key promotion, presence and event items from 50% to 70%.
Why Saudi Arabia matters for the programme
The fastest-growing games market in MENA with heavy public investment in the sector. Saudi-targeted campaigns, Riyadh offices and events such as Gamers8 and the Esports World Cup qualify for the boosted rate.
Multi-country campaigns get the boosted rate only if every targeted country is on the list.
Support items that reach 70% for Saudi Arabia
Everything else stays at 50%. See all support items.
Open the calculator (70% on) →
Frequently asked
Which activities get 70% for Saudi Arabia?
Overseas office rent, brand advertising and promotion, digital product promotion (per-title advertising), overseas trade fair participation, and under the Branding Programme also value-added IT projects and event participation. Everything else stays at 50%.
What if my campaign covers several countries?
The boosted rate applies only if every targeted country is on the Ministry's Target Countries List. Keep country targeting visible in your ad reports so the split is easy to evidence.
Does the country list change?
The Ministry publishes the list as annex EK-53 to the implementing circular and can update it. This page follows the current published list.