India
India is on the Ministry of Trade's Target Countries List for the IT sector, which lifts the support rate on key promotion, presence and event items from 50% to 70%.
Why India matters for the programme
The largest mobile-first audience on earth by downloads. India-targeted acquisition and distribution partnerships qualify, and store commissions on Indian sales count toward platform commission support.
Multi-country campaigns get the boosted rate only if every targeted country is on the list.
Support items that reach 70% for India
Everything else stays at 50%. See all support items.
Open the calculator (70% on) →
Frequently asked
Which activities get 70% for India?
Overseas office rent, brand advertising and promotion, digital product promotion (per-title advertising), overseas trade fair participation, and under the Branding Programme also value-added IT projects and event participation. Everything else stays at 50%.
What if my campaign covers several countries?
The boosted rate applies only if every targeted country is on the Ministry's Target Countries List. Keep country targeting visible in your ad reports so the split is easy to evidence.
Does the country list change?
The Ministry publishes the list as annex EK-53 to the implementing circular and can update it. This page follows the current published list.